BUSINESS SYSTEMATICITY THROUGH THE SYSTEMATICITY  OF MARKETING COMMUNICATIONS

Roman Piankovskyi

doi:10.23856/7114

Roman Piankovskyi Lviv Polytechnic National University https://orcid.org/0009-0002-4935-622X

Keywords: business, marketing, systematicity, marketing tools, information, management

Abstract

The key objective of this article is to emphasize the importance of perceiving business communications through the prism of the systematic nature of the business itself. The article aims to address several issues. The first is the issue of the components of the systematic nature of business: marketing communications, the marketing system itself, and related systems that strengthen the business. The second is to reflect the graduate student's work in terms of testing marketing communications tools in both verbal and non-verbal aspects. The third is to expand the meaning of the systematic nature of marketing as a "pillar" of business sustainability. Methods used in the formation of the material: theoretical modeling method and systemic approach, empirical method.

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