STRATEGIES OF SPEECH TACTICS AND THEIR USE IN BUSINESS DISCOURSE

Abstract

The article reveals the concept of language strategies and tactics, touches on the concept of linguistic influence and its classification, the role of communicators in the act of speaking. A communicative strategy is perceived as a type of behavior of one of the partners in a situation of dialogic communication. For the analysis of language strategies, the concepts of goal, motive, and action, thanks to which the linguistic goal is achieved, are the most important. This article examines the concepts of language strategies and tactics, their classification and influence on the communication process. In addition, attention is paid to the role of communicators in the speech process and their influence on language strategy. The basic idea is that communicators can use different strategies and tactics depending on the goal, motive and action leading to the achievement of the linguistic goal. For the analysis of language strategies, the most important concepts are purpose and motive. A goal is a desired result that communication participants want to achieve. Motive is what motivates communicators to use a specific language strategy. In addition, the article highlights the role of such factors as language experience, socio-cultural context and psychological characteristics of communicators in choosing a language strategy. The article also considers in detail the classification of language strategies and tactics. In particular, examples of such strategies as "dominant", "regulatory", "cooperative" and "conflict" are given. For each strategy, its purpose and ways of achieving the language goal are described. In general, the article is devoted to the understanding of different language strategies and their impact on the communication process. Knowing about these strategies and tactics can help communication participants achieve more effective and productive communication.