STRATEGIC PYRAMID FOR DIVERSIFIED ENTERPRISE

Vasyl Kozyk; Khrystyna Zalutska

doi:10.23856/2004

Vasyl Kozyk Lviv Polytechnic National University
Khrystyna Zalutska Lviv Polytechnic National University

DOI: https://doi.org/10.23856/2004

Keywords: strategy, pyramid, hierarchy, structure, diversified, simple, complex

Abstract

The need for the development of simple and complex strategic pyramids has been grounded in the article. This is connected with the division of diversified enterprises into strategic business units and business units that caused the formation of different types of strategies at every hierarchy level (corporate, business, functional and operating). The possible options of the strategic set for each type of a pyramid have been discussed and the essence of the strategies of all levels has been specified.

Author Biographies

Vasyl Kozyk, Lviv Polytechnic National University

Prof., PhD

Khrystyna Zalutska, Lviv Polytechnic National University

PhD

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