THE HISTORY OF THE EMERGENCE OF CYBERNEOLOGISMS IN ENGLISH BUSINESS DISCOURSE

Liu Xuena

doi:10.23856/6007

Liu Xuena Ukrainian State Dragomanov University https://orcid.org/0000-0002-2160-4271

Keywords: cyberneologisms emergence, new concepts, discourse, lexical units.

Abstract

The appearance of cyberneologisms in the language is a natural reaction to the emergence of new concepts and definitions that reflect the constantly changing reality, requiring the introduction of definitions and definitions, without which modern business discourse is not possible. The urgency of the problem is related to the need to replenish the language new lexical units and designations, differentiation of emerging processes, definitions, development of a practical and theoretical base, introducing innovations into international practice, cooperation, as well as with the rules and norms of communication. The purpose of this article is to consider trends in word formation, the practical use of new lexical units, the reflection of these changes in modern business discourse, and also to assess the need for these terms in modern international cooperation. The object of analysis in this scientific work was English cyberneologisms from the “Business” section, which are widely used in articles of leading English-language media, such as “Financial Times”, “The Economist”, “The Washington Post”, legal documents and agreements, as well as the Internet-materials.

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