STRUCTURAL AND FUNCTIONAL ASPECTS OF POLITICAL COMMUNICATION IN THE CONTEXT OF MODERN SOCIAL DEVELOPMENT

Yana Popovych; Vitalii Marakin

doi:10.23856/6524

Yana Popovych National University “Zaporizhzhia Polytechnic” https://orcid.org/0000-0001-7509-0459
Vitalii Marakin National University “Zaporizhzhia Polytechnic” https://orcid.org/0009-0002-3496-5364

Keywords: political communication, social changes, communicative interaction, subjects of political communication, political discourse, mass media communication, social media, Internet space, social networks.

Abstract

The article highlights the structural and functional features of political communication as a process of communicative interaction in the political sphere in the conditions of modern social development. It was determined that political communication is a communicative process of mutual exchange of political information and broadcasting of political discourse among political subjects, state administration bodies, civil society, aimed at achieving consensus in making political and managerial decisions, legitimizing power and maintaining the stability of the democratic political system through means mass communication, Internet social networks, informal contacts, etc. The leading functions of political communication in terms of its structural elements are distinguished: 1) subjects of political communication: citizens, state authorities and management, political parties, movements and associations, civil society institutions, associations and groups of users of social networks on the Internet etc; 2) feedback between the subjects of political communication, acting as a communicative interaction that takes on different forms of information exchange; 3) information message as a relevant political discourse; 4) channels and means of information transmission and two-way communication between subjects of political communication.

References

1. Avksentʹyeva T.H. (2013) Polityka i vlada v informatsiynu epokhu: ukrayinsʹkyy kontekst : monohrafia [Politics and power in the information age: the Ukrainian context: a monograph]. Kharkiv : KHNU im. V. N. Karazina,. 324 s. [in Ukrainian]
2. Akayomova A. (2011) Politychna komunikatsiya yak protses vzayemodiyi politychnykh sub- ʺyektiv [Political communication as a process of interaction of political subjects]. Politychnyy menedzhment. №1. S. 87-91. [in Ukrainian]
3. Arkhypova YE. O., Dmytrenko N. O. (2016) Efektyvna komunikatsiya mizh orhanamy derzhavnoyi vlady ta hromadsʹkistyu yak umova rozvytku demokratychnoho suspilʹstva [Effective communication between state authorities and the public as a condition for the development of a
democratic society]. Investytsiyi: praktyka ta dosvid. № 1. S. 92-96. [in Ukrainian]
4. Vayyer A.M. (2019) Interaktyvni formy politychnoyi komunikatsiyi [Interactive forms of political communication]. Aktualʹni problemy polityky. Vyp. 64. S. 134-144. [in Ukrainian]
5. Voronova T. (2023) Transformatsiya systemy sotsialʹno-politychnoyi komunikatsiyi derzhavy: vplyv sotsialʹnykh (internet) merezh [Transformation of the system of socio-political communication of the state: the influence of social (Internet) networks]. Hrani. Politolohiya. Tom 26. №2. S. 84-89. [in Ukrainian]
6. Danʹko-Sliptsova A.A. (2021) Polityko-komunikatsiyni protsesy formuvannya suchasnoho informatsiynoho suspilʹstva [Political and communication processes of the formation of a modern information society]: dys. …k.polit nauk; 23.00.02 – politychni instytuty ta protsesy. Kyiv. 223 s. [in Ukrainian]
7. Dorofyeyev O.V., Dubynka O.M. (2022) Doslidzhennnya informatsiynoho mekhanizmu vzayemovidnosyn orhaniv derzhavnoyi vlady ta hromadyansʹkoho suspilʹstva [Study of the information mechanism of relations between state authorities and civil society]. Ekonomichnyy prostir. № 181. S. 99-104. [in Ukrainian]
8. Kondratenko N. V. (2007) Ukrayinsʹkyy politychnyy dyskurs: Tekstualizatsiya realʹnosti: Monohrafiya [Ukrainian political discourse: Textualization of reality: Monograph]. Odesa: Chornomorʺya. 156 s. [in Ukrainian]
9. Nahorna L. B. (2005) Politychna mova i movna polityka: diapazon mozhlyvostey politychnoyi linhvistyky NAN Ukrayiny [Political language and language policy: the range of possibilities of political linguistics of the National Academy of Sciences of Ukraine] Instytut politychnykh i etnonatsionalʹnykh doslidzhenʹ. Kyiv, Svitohlyad, 316 s. [in Ukrainian]
10. Pronoza I.I. (2021) Rolʹ politychnykh komunikatsiy u suchasnomu informatsiynomu prostori [The role of political communications in the modern information space]. Naukovyy zhurnal «Politykus». Vypusk 3. S. 58-63. [in Ukrainian]
11. Tesfayye L.A. (2021) Protsesualʹna modelʹ politychnoyi komunikatsiyi v umovakh internet-prostoru [Process model of political communication in the Internet space]. Naukovyy zhurnal «Politykus». Vypusk 4. S. 58-63. [in Ukrainian]
12. Tsikul I. (2021) Informatsiyne zabezpechennya funktsionuvannya politychnykh instytutiv: formuvannya teoretyko-metodolohichnoho karkasu. Istoryko-politychni problemy suchasnoho svitu [Information support for the functioning of political institutions: formation of a theoretical and methodological framework. Historical and political problems of the modern world]. Zbirnyk naukovykh statey. Chernivtsi: Chernivtsi: Chernivetsʹkyy natsionalʹnyy universytet.
T. 43. S. 211-219. [in Ukrainian]
13. Shlemkevych T.V. (2020) Informatsiyno-komunikatsiynyy vymir suchasnoyi politychnoyi systemy Ukrayiny [Information and communication dimension of the modern political system of Ukraine]. dys… k.polit.nauk; 23.00.02 – politychni instytuty ta protsesy. Ivano-Frankivsʹk, 240 s. [in Ukrainian]
14. Shlemkevych T.V. (2022) Osnovni tendentsiyi politychnoyi komunikatsiyi v umovakh pereformatuvannya ukrayinsʹkoho mediaprostoru [The main trends of political communication in the conditions of reformatting of the Ukrainian media space]. Naukovyy zhurnal «Politykus». Vypusk 5. S. 126-130. [in Ukrainian]