3D CLOTHING VISUALIZATION AS AN INNOVATIVE TOOL FOR THE FASHION INDUSTRY

Alina Matiukhina

doi:10.23856/10.23856/6906

Alina Matiukhina CEO Limerense https://orcid.org/0009-0005-9670-9288

DOI: https://doi.org/10.23856/10.23856/6906

Keywords: digital prototyping, garment customization, sustainable design, virtual modeling, textile simulation, material optimization, design automation, creative industries, fashion digitalization

Abstract

The study focuses on the integration of three-dimensional (3D) visualization as an innovative tool for transforming design practices in the fashion industry. The increasing digitalization of manufacturing processes and the globalization of the economy present new challenges for the personalization of clothing. 3D design and printing technologies enable the creation of removable decorative elements, facilitating the customization of standard clothing models. This study aims to conduct a comprehensive analysis of the use of three-dimensional visualization as an innovative tool for transforming design practices in the fashion industry, taking into account aesthetic, technological, and socio-cultural factors. The methodological framework is based on an interdisciplinary synthesis of visual semiotics and the conceptual foundations of virtual materialism, enabling a multifunctional approach to the analysis of the phenomenon. Particular attention is given to the application of 3D visualization in creating virtual prototypes that allow designers to evaluate the shape, texture, and materials of future garments. This approach optimizes the design process, reduces time and material costs, and minimizes textile waste, aligning with the principles of sustainable development. The study examines the technological aspects of 3D modeling, including the use of software such as Marvelous Designer and ZBrush for developing digital patterns, sculpting surface details, and material texturing. The analysis explores the impact of aesthetic, technological, and socio-cultural factors on the adoption of 3D technologies. Using the case of the Limerense_com brand, the research highlights innovative approaches to producing digital clothing analogues that function as both commercial products and conceptual artifacts. The findings underscore the epistemological shifts in materializing aesthetic narratives within the postmodern fashion industry, where physicality is supplanted by digital simulations offering high perceptual fidelity, commercial viability, and artistic expressiveness.

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