ESTIMATION MECHANISM OF ACTIVITY RESULTS OF HIGHER EDUCATION INSTITUTIONS OF DIFFERENT TYPES UNDER MODERN CONDITIONS

Tetiana Bondarenko; Dmytro Volkov

doi:10.23856/2303

Tetiana Bondarenko Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"
Dmytro Volkov Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

Keywords: marketing research, SWOT-analysis, market segmentation education services, consumers’ segment, universities innovation activity

Abstract

Estimation of education is gaining momentum with the entry of private institutions, change in people's attitude towards education and the changing scope for the different courses being offered. The education service can be described as a high contact, consumer and people based service.

Author Biographies

Tetiana Bondarenko, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

PhD

Dmytro Volkov, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

PhD

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