THE SYSTEM OF MARKETING PLANNING AT THE ENTERPRISE AND ITS FORMATION PRINCIPLES

Valentyn Korinyev; Dmytro Martynenko

doi:10.23856/2306

Valentyn Korinyev Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"
Dmytro Martynenko Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

Keywords: planning system, marketing, marketing strategy, enterprise, the domestic market, consumers, competitors, the market situation, the principles of marketing planning

Abstract

The article deals with the nature of marketing planning at the enterprise and its features. The authors study the methodical approach of marketing planning, taking into account the market situation at the domestic market. The authors offer the systematization of the formation principles of the marketing planning system at the enterprise.

Author Biographies

Valentyn Korinyev, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

Prof. DSc

Dmytro Martynenko, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

PhD

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