THE BASIS OF COMPETITIVENESS OF ENTERPRISE PRODUCTS

Marina Zavyalova

doi:10.23856/2310

Marina Zavyalova Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

Keywords: competitiveness of products, enterprise, consumers, competitive advantage, market segment

Abstract

The article deals with a systematic approach to the level of enterprise competitiveness, which is based on the results of comparative monitoring of competitors' products, analysis of the enterprise products and competitors. The author identifies the strengths and weaknesses of the enterprise products. This approach is aimed at achieving a high level of competitive advantage in a particular segment of the consumer market. It has contributed to achieving a high level of efficiency of marketing activity in the conditions of the specific market situation.

Author Biography

Marina Zavyalova, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

PhD

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