THE FORMATION MODEL OF ENTERPRISE MARKETING STRATEGY

Maryna Kyryku

doi:10.23856/2311

Maryna Kyryku Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

Keywords: strategic planning, marketing strategy, competitive market potential of the company, analysis of marketing activities, strategy formation model, a set of strategic measures

Abstract

The formation model of marketing strategy, based on the study of the nature and features of the strategic planning process of the enterprise market activity and also on the study of its potential and analysis results of the competitive market was offered. This allows us to formulate a set of policy measures on the improvement of marketing activity at the domestic enterprise.

Author Biography

Maryna Kyryku, Kryvyi Rih Economic Institute of SHEE "Kyiv National Economic University named after Vadym Hetman"

PhD

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