MODERN TOOLS FOR EVALUATING OF THE COMPANY COMPETITIVENESS RESOURCE BASED ADVANTAGES THEORY

Keywords: Competitiveness of the company, methods of competitiveness evaluation, competitive advantages, resources and capacities of the company, the value of the product

Abstract

The modern tools for evaluating the competitiveness of the company based on the sources of sustainable competitive advantages have been grounded. If will allow implementing an integrated model of the assessment of the enterprise competitiveness at the operational, tactical and strategic level

References

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Published
2017-10-18
How to Cite
Radko, V., Matsyura, S., Nikolaichuk, O., & Viskers, E. (2017). MODERN TOOLS FOR EVALUATING OF THE COMPANY COMPETITIVENESS RESOURCE BASED ADVANTAGES THEORY. Scientific Journal of Polonia University, 24(5), 76-81. https://doi.org/10.23856/2408