INNOVATIVE SEGMENT IN THE MECHANISM OF ADMINISTRATIVE CYCLE OF ENTERPRISE AS RESERVE OF OVERCOMING OF THE PROBLEMATIC PHENOMENA UNDER PRESENT-DAY CONDITIONS

Elena Korovina; Elena Gusenko; Liudmyla Rybalko

doi:10.23856/2507

Elena Korovina Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman http://orcid.org/0000-0002-3030-5484
Elena Gusenko Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman http://orcid.org/0000-0001-7506-6256
Liudmyla Rybalko Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman http://orcid.org/0000-0002-6132-096X

Keywords: innovation segment, management cycle, innovative idea, economic and mathematical model, management decision, innovation process, innovation management, innovation expectation, evaluation criterion

Abstract

The article considers the dynamics of innovative activity of enterprises, describes the concept of “management cycle”, “segment, segmentation”, characterises the main segments in the management cycle mechanism. The authors present their vision of essential features of the concept of “innovation segment”, propose a conceptual model of the management cycle mechanism in the organization and an economic-mathematical model of innovation expectations with justification of expediency of its adaptation by an enterprise.

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