THE ROLE OF SOCIO-COMMUNICATIVE TOOLS IN POPULARIZATION OF SPORTS
Keywords:
public communication, communication technologies, young people, advertising, socialization, sport, physical culture.
Abstract
The article analyses the role of social communication in popularizing mass sports among young people and in the contemporary Ukrainian society, formation of the young people’s positive attitudes to physical culture and sports with the help of modern communicative technologies. The author highlights features of the socio-communicative tools, their impact on the young people with the view of forming their stable interest in sports and offers public communication and advertising as the major tools.
References
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Surmin, Yu. P., Tulenkov, N. V. (2004). Theory of social technologies. Kiev: MAUP. [in Russian].
Wright, Ph. Q. (1960). The Strengthening of International Law. Academic of International Law, 74-80. [in English].
Yatsymirska, M. (2006). Telecommunication in the bit age: psychology of global categories perception. Bulletin of Lviv University, 29 - 248–252. [in Ukrainian].
Zrazhevska, N. I. (2010). Communikation technologies. Cherkassy: Brama-Ukraina. [in Ukrainian].
Вutterick, K. (2011). Introducing Public Relations: Theory and Practice. London: SAGE Publications Ltd. [in English].
Нelland, K. (2007). Changing Sports, Changing Media. Nordicom Review, Jubilee Issue. Кyiv: Vydavnychiy dim Review. [in Ukrainian].
Bogomolova, N. N. (1991). Social psychology of the press. Мoscow: Izd-vo MGU. [in Russian].
Demchenko, V. D. (2011). Communication without information or Will the “communication society” substitute for the “information” one? Bulletin of Lviv University, 34, 4-9. [in Ukrainian].
Glukhov, V. I. (1989). Fizicheskaya kultura v formirovanii zdorovogo obraza zhizni. Kiev: Zdorovia. [in Russian].
Hryshyna, T. A., Rybakova, I. V. (2014). Socio-psychological impact of the Internet as a means of mass communication on forming a personality’s new information culture in Ukraine. State and regions. Series: Humanities, 1-2, 89–94. [in Ukrainian].
Kastels, M. (2004). The Internet Galaxy: Reflections on the Internet, Business, and Society. (A. Matveiev, Trans, Kharitonov, V. (Eds.)). Yekaterinburg: U-Factoria. [in Russian].
Kvit, S. M. (2008). Mass communications. Kyiv: “Kyyevo-Mohylianske academia”. [in Ukrainian].
Lefever, K. (2012). New Media and Sport: International Legal Aspects. Berlin: Springer. [in English].
Liashchenko, A. V. (2013). The latest communicative technologies – organizational and economic context. State and regions. Series: Humanities, 4 (35), 119–122. [in Ukrainian].
New media already turned to be new. (2013). Media Proffi. [Electronic resource]. Retrieved from http://mediaprofi.org/community/interview/item/280-novyie-mediauge- perestali. [in Ukrainian].
Pocheptsov, H. H. (2000). Public relations. Kiev: Znannia. [in Ukrainian].
Pozdnyshev, Ye. V., Voronova, V. I. (2003). A footballer’s image and ways of its creation. Kiev: NUFVSU “Olimpiiska literatura”. [in Russian].
Savchenko, N. (2011). Joe Palmer: "If Shakhtar leaves the group four times in a row - it will become a stable brand". Journal "Football" (Ukraine), no. 62. [Electronic resource]. Retrieved from http://www.sports.ru/tribuna/blogs/shakhtar_donetsk/218158.html. [in Ukrainian].
Surmin, Yu. P., Tulenkov, N. V. (2004). Theory of social technologies. Kiev: MAUP. [in Russian].
Wright, Ph. Q. (1960). The Strengthening of International Law. Academic of International Law, 74-80. [in English].
Yatsymirska, M. (2006). Telecommunication in the bit age: psychology of global categories perception. Bulletin of Lviv University, 29 - 248–252. [in Ukrainian].
Zrazhevska, N. I. (2010). Communikation technologies. Cherkassy: Brama-Ukraina. [in Ukrainian].
Вutterick, K. (2011). Introducing Public Relations: Theory and Practice. London: SAGE Publications Ltd. [in English].
Нelland, K. (2007). Changing Sports, Changing Media. Nordicom Review, Jubilee Issue. Кyiv: Vydavnychiy dim Review. [in Ukrainian].
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Published
2018-04-10
How to Cite
Batjuk, A. (2018). THE ROLE OF SOCIO-COMMUNICATIVE TOOLS IN POPULARIZATION OF SPORTS. Scientific Journal of Polonia University, 28(3), 108-114. https://doi.org/10.23856/2813
Section
Humanities
