METHODOLOGICAL ASPECTS OF TRAVEL & TOURISM COMPANIES' STRATEGIC ANALYSIS

Maksym Maksymyuk

doi:10.23856/2914

Maksym Maksymyuk Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman http://orcid.org/0000-0002-8584-3239

Keywords: business travel, leisure travel, PEST, Porter's five forces.

Abstract

Article deals with methodological aspects of travel & tourism companies' strategic analysis. Two stages of the strategic analysis are described. In the external analysis it is recommended to use Porter's five forces analysis, Strategic group mapping, Critical success factor. List of external public sources is recommended for strategic analysis of macro environment of Travel & Tourism companies. Following internal analysis components are recommended: analysis of resources and competencies, value chain analysis, comparative analysis through financial analysis and benchmarking, analysis of products and their positions in the market.

References

Allianz Risk Barometer. (2018). Top Business Risks for 2018. Allianz Global Corporate & Specialty SE. [Electronic resource]. Retrieved from https://www.agcs.allianz.com/ assets/PDFs/Reports / Allianz_Risk_Barometer_2018_EN.pdf. [in English].
Campbell, D., Stonehouse, G., Houston, B. (2003). Business Strategy An Introduction. Moscow: Prospekt, 336. [in Russian].
Corruption Perceptions Index. (2018). Transparency International. [Electronic resource]. Retrieved from https://www.transparency.org. [in English].
Doing Business. Measuring Business Regulations. (2018). The World Bank Group. [Electronic resource]. Retrieved from http://www.doingbusiness.org. [in English].
Global Peace Index. (2018). Institute for Economics & Peace. [Electronic resource]. Retrieved from http://visionofhumanity.org/#/page/indexes/global-peace-index. [in English].
Global Terrorism Index. (2017). Measuring and understanding the impact of terrorism. [Electronic resource]. Retrieved from http://visionofhumanity.org/app/uploads/2017 /11/Global-Terrorism-Index-2017.pdf. [in English].
Harrison, J. S. (2003). Strategic analysis for the hospitality industry. The Cornell Hotel and Restaurant Administration Quarterly, Vol. 44, Issue 2, 139-152. doi.org/10.1016/S0010-8804(03)90027-9. [in English].
Index of Economic Freedom. (2018). The Heritage Foundation. [Electronic resource]. Retrieved from https://www.heritage.org/index/. [in English].
Integrated Annual Report. (2017). Meliá Hotels International. [Electronic resource]. Retrieved from https://www.meliahotelsinternational.com/en/shareholders-investors/financial-information/annual-reports. [in English].
International Integrated Reporting Framework. (2013). Integrated Reporting. [Electronic resource]. Retrieved from http://integratedreporting.org/resource/international-ir-framework/.[in English].
Kotler, P., Bowen, J., Makens, J. (2005). Marketing for Hospitality and Tourism. Moscow: UNITY-DANA, 1063. [in Russian].
Maximising Opportunities for Business Travel Growth – Executive Summary. (2017). The World Travel & Tourism Council (WTTC). [Electronic resource]. Retrieved from https://www.wttc.org/-/media/files/reports/special-and-periodic-reports/business-travel-white-paper_executive-summaryfinal.pdf. [in English].
Nicula, V., Elena, P. R. (2014). Business Tourism Market Developments. Procedia Economics and Finance, 16, 703-712. doi:10.1016/S2212-5671(14)00858-2. [in English].
Samohvalov, Y. Y, Naumenko, E. M. (2007). Expert estimation. Methodical aspect. Kiev: DUIKT, 264. [Electronic resource]. Retrieved from http://www.ipri.kiev.ua/fileadmin/ IMG/BOOK/Samohval_Naumen.pdf. [in Russian].
Strategic analysis for the hospitality industry. (2003). The Cornell Hotel and Restaurant Administration Quarterly, Vol. 44, Issue 2. doi:10.1016/S0010-8804(03)90027-9. [in English].
The Global Competitiveness Report. (2018). Insight Report. World Economic Forum. [Electronic resource]. Retrieved from http://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitiveness Report2017–2018.pdf. [in English].
The Global status report on alcohol and health. (2014). World Health Organization. [Electronic resource]. Retrieved from http://www.who.int/substance_ abuse/publications/global_alcohol_report/en/. [in English].
The Travel & Tourism Competitiveness Report. (2017). Insight Report. The World Economic Forum. [Electronic resource]. Retrieved from https://www.weforum.org/reports/the-travel-tourism-competitiveness-report-2017. [in English].
The World Drug Report. (2017). United Nations Office on Drugs and Crime. [Electronic resource]. Retrieved from http://www.unodc.org/wdr2017/?lf=1&lng=en. [in English].
The World Factbook. (2018). The Central Intelligence Agency. [Electronic resource]. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/. [in English].
The World Travel & Tourism Council (WTTC) (2018). [Electronic resource]. Retrieved from https://www.wttc.org. [in English].
Tompson, A. A., Strickland, A. J. (2006). Strategic Management: Concepts and Cases. Moscow: Williams, 928. [in Russian].
Travel & Tourism Economic Impact 2018 Ukraine. (2018). The World Travel & Tourism Council (WTTC). [Electronic resource]. Retrieved from https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2018/ukraine2018.pdf. [in English].
UNWTO Annual Report. (2017). The World Tourism Organization. [Electronic resource]. Retrieved from http://www2.unwto.org/publication/unwto-annual-report-2017. [in English].
Walker, J. R. (2014). Introduction to Hospitality. Moscow: UNITY-DANA, 735. [in Russian].
World Internet Users and Population Stats. (2017). Internet Usage Statistics. The Internet Big Picture World Internet Users and 2018 Population Stats. Miniwatts Marketing Group. [Electronic resource]. Retrieved from https://www.internetworldstats.com/stats.htm. [in English].