TRAJEKTORIE ORTEGIZMU W KULTURZE

Abstract

Contemporary world is undergoing a phase of deep technocultural changes which influence the society of the 21st century, already referred to as the Web society. The accelerating change has been foreseen by one of the greatest philosophers of culture of the previous century: José Ortega y Gasset. In his ponderings he analyzed the social, cultural and economic dynamics of world transformation in the context of perspectivism and ratio-vitalism, re- sulting from technological advancements and industrialization. According to him, mass culture was the result of the development of technological civiliza- tion, which itself originated from the development of science. He opined that the leading role in defining the world would be played by such branches of science as mathematics and physics. He has also oreseen the changes ob- served nowadays in global economy, evolving from industrialism towards “we- balization” and “informationizm”, at the same time pointing out the most sig- nificant problem of the contemporary world, i.e. man’s crisis of identity.