MARKETING AUDIT IN THE PROSPECTS SYSTEM OF INNOVATIVE PRODUCT IN THE CONDITIONS OF ECONOMY INSTABILITY
Keywords:
marketing audit, commodity innovative politics, procedure of marketing audit at creation of new product, coefficient of products updating.
Abstract
In the article it was researched the theoretical aspects of marketing audit as an effective instrument of enterprise’s commodity innovative politics and means of its efficiency increasing. The special attention is spared to the marketing audit at creation of new product, to its methods and description of the stages. Marketing audit using does possible the most optimal use of modern approaches in planning, organization, control and efficiency increasing as on the whole enterprise’s marketing activity as its commodity innovations.
References
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Chukhrai, N. I., Danylovych, T. B. (2017). Features of Marketing of Product Innovations. Bulletin of the National University "Lviv Polytechnic". [in Ukrainian].
Kalinichenko, O. O. (2017). Formation of marketing commodity policy of the enterprise in modern economic conditions. Economy. Management. Innovations, vol. 1 (20). [in Ukrainian].
Kardash, V. Y., Pavlenko, I. A., Vasylkova, N. V. (2010). Commodity innovation policy. Kyiv: KNEU. [in Ukrainian].
Katayev, A.V. (2005). Social-oriented marketing-audit. [Monograf]. Kharkiv: Vydavec Oberemok V. [in Ukrainian].
Koryagina, S.V., Koryagin, M. V. (2014). Marketing audit. Kyiv: Centr uchbovoyi literatury. [in Ukrainian].
Kotler, P., William, T., Gregor W., Rodgers, H. The Marketing Audit Comes of Age. [Electronic resource]. Retrieved from www.hamilton.com/features/hampub/SMR. html. [in English].
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Published
2019-04-03
How to Cite
Derev’yanchenko, T., & Benivska, I. (2019). MARKETING AUDIT IN THE PROSPECTS SYSTEM OF INNOVATIVE PRODUCT IN THE CONDITIONS OF ECONOMY INSTABILITY. Scientific Journal of Polonia University, 33(2), 68-74. https://doi.org/10.23856/3307
Section
Social Sciences
