LINGUAL TECHNOLOGIES OF NAMING IN UKRAINЕ
Keywords:
branding, naming, business discourse, commercial names, deviation.
Abstract
The article contains the analysis of the Ukrainian names of the modern business discourse and the basic lingual technologies for making of an effective commercial name are described. The deviation aspect of the modern commercial naming is stressed, and the prospective lingual methods of naming for a successful marketing strategy are described.
References
Aaker, D. A. (1996). Building Strong Brands. New York: Free Press. [in English].
Bachynska, G., Tyshkovets. M. (2017). Onetic and lexico-semantic features of pragmonims (on the material of confectionery). The Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University, series: linguistics, 1 (27), 22-26. [in Ukrainian].
Chemerkin, S. (2011). Do we need Latin letters? Culture of the word, 74, 120-124. [in Ukrainian].
Keller, K. L., Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25 (6), 740-759. DOI: 10.1287/mksc.1050.0153. [in English].
Kornilov, O. A. (2003). Language picture of the world as derivatives of national mentalities. Moscow: CheRo. [in Russian].
Petty, R. D. (2008). Naming names: trademark strategy and beyond: part one-selecting a brand name. Journal of Brand Management, 15 (3), 190-197. [in English].
Round, D. J. G., Roper, S. (2012). Exploring consumer brand name equity: Gaining insight through the investigation of response to name change. European Journal of Marketing, 46 (7), 938-951. DOI: 10.1108/03090561211230115. [in English].
Round, G., Roper, S. (2015). Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name. European Journal of Marketing, 49 (11-12), 1941-1960. DOI: 10.1108/EJM-09-2014-0541. [in English].
Shamsollahi, A., Amirshahi, M., Ghaffari, F. (2017). Brand name recall: A study of the effects of word types, processing, and involvement levels. Journal of Marketing Communications, 23 (3), 240-259. DOI: 10.1080/13527266.2014.930068. [in English].
Slukhay, N. V. (2009). Linguistic aspects of a naming. Philological sciences: synchronic and diachronic aspects, 397-405. [in Ukrainian].
Slukhay, N. V. (2000). Artistic image in the aspect of text linguistics. Simferopol: Krymskoye uchebno-pedagogicheskoye gosudarstvennoye izdatel'stvo. [in Russian].
Tepla, O. (2012). Linguistic conception of commercial nomination coining. Bulletin of Alfred Nobel University. Series: Philology, 1(3), 192-195. [in Ukrainian].
Bachynska, G., Tyshkovets. M. (2017). Onetic and lexico-semantic features of pragmonims (on the material of confectionery). The Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University, series: linguistics, 1 (27), 22-26. [in Ukrainian].
Chemerkin, S. (2011). Do we need Latin letters? Culture of the word, 74, 120-124. [in Ukrainian].
Keller, K. L., Lehmann, D. R. (2006). Brands and Branding: Research Findings and Future Priorities. Marketing Science, 25 (6), 740-759. DOI: 10.1287/mksc.1050.0153. [in English].
Kornilov, O. A. (2003). Language picture of the world as derivatives of national mentalities. Moscow: CheRo. [in Russian].
Petty, R. D. (2008). Naming names: trademark strategy and beyond: part one-selecting a brand name. Journal of Brand Management, 15 (3), 190-197. [in English].
Round, D. J. G., Roper, S. (2012). Exploring consumer brand name equity: Gaining insight through the investigation of response to name change. European Journal of Marketing, 46 (7), 938-951. DOI: 10.1108/03090561211230115. [in English].
Round, G., Roper, S. (2015). Untangling the brand name from the branded entity: The conceptualisation and value of the established brand name. European Journal of Marketing, 49 (11-12), 1941-1960. DOI: 10.1108/EJM-09-2014-0541. [in English].
Shamsollahi, A., Amirshahi, M., Ghaffari, F. (2017). Brand name recall: A study of the effects of word types, processing, and involvement levels. Journal of Marketing Communications, 23 (3), 240-259. DOI: 10.1080/13527266.2014.930068. [in English].
Slukhay, N. V. (2009). Linguistic aspects of a naming. Philological sciences: synchronic and diachronic aspects, 397-405. [in Ukrainian].
Slukhay, N. V. (2000). Artistic image in the aspect of text linguistics. Simferopol: Krymskoye uchebno-pedagogicheskoye gosudarstvennoye izdatel'stvo. [in Russian].
Tepla, O. (2012). Linguistic conception of commercial nomination coining. Bulletin of Alfred Nobel University. Series: Philology, 1(3), 192-195. [in Ukrainian].
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Published
2019-04-03
How to Cite
Kozlovska, L., & Tereshchenko, S. (2019). LINGUAL TECHNOLOGIES OF NAMING IN UKRAINЕ. Scientific Journal of Polonia University, 34(3), 47-55. https://doi.org/10.23856/3405
Section
Humanities
