E-COMMERCE: GLOBAL AND DOMESTIC DEVELOPMENT TRENDS

Maryna  Zavyalova; Natalia  Skrynko; Zoia  Helevachuk

doi:10.23856/3505

Maryna Zavyalova Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman https://orcid.org/0000-0002-1880-714X
Natalia Skrynko Kryvyi Rih Economic Institute of Kyiv National Economic University named after Vadym Hetman
Zoia Helevachuk Kyiv National Economic University named after Vadym Hetman https://orcid.org/0000-0002-3899-7470

Keywords: electronic trading, Internet, e-Commerce, on-line purchases, online store, market place, Internet platform.

Abstract

The paper studies and analyzes the current state and trends in the development of e-Commerce at the global and regional levels. reveals the nuances of domestic e-Commerce and formed its forecast characteristics for the coming period. In the course of the research the theoretical foundations of the category of "e-Commerce" and related concepts of online trading are revealed. the trends of the worldwide development of e-Commerce and the nuances of its implementation in Ukraine are investigated.

Based on the critical analysis of statistical data and other information sources. the main prospects for the development of e-Commerce in Ukraine are formed.

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