STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY

Keywords: Affiliate Marketing, Affiliate-Networks, digital marketing tools.

Abstract

The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy.

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Published
2018-04-06
How to Cite
Chaikovska, M., & Chaikovskyi, M. (2018). STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY. Scientific Journal of Polonia University, 27(2), 18-25. https://doi.org/10.23856/2702