STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY
Słowa kluczowe:
Affiliate Marketing, Affiliate-Networks, digital marketing tools.
Abstrakt
The article deals with the problematic aspects of the transforming forms and methods of marketing activity; new opportunities for the implementation of global network multichannel personalized interactions in the virtual environment; the peculiarities of the determinants of modern inter-organizational interactions; the personalized approach to the formation of effective partner networks within the framework of the company's overall marketing strategy.
Wykaz bibliografii
Bhalla, G. (2011). Collaboration and co-creation: New platforms for marketing and innovation, New York: Springer. [in English].
Booms, B. H. and Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Companies. Marketing of Services, American Marketing Association, Chicago, IL, 47-51. [in English].
Chaikovska, M. (2015). Marketing Innovation in Venture Investment. Selected papers of the International Scientific School. Paradigma Summer-2015, Science Book Publishing House, Yelm, WA, USA, 49-53. [in English].
Chaikovska, M. P. (2016). Problems of Modeling Marketing Communications in Digital Marketing. ONPU - Odessa: TPP, 192-194. [In Ukrainian].
Godin, S. (2012). All marketers are liars: The power of telling authentic stories in a low-trust world. New York: Penguin. [in English].
Lauterborn, B. (2005). New marketing litany: Four P's passport. C-words take over. [in English].
Lovelock, Ch. H., Wirtz, J. (2010). Marketing Services: People, Technology, Strategy. Upper March-April, No. 2, 12-20. [in English].
Oklander, M. A. (Ed.). (2017). Digital Marketing - Marketing Model of the 21st Century / Monograph. Odessa: Astroprint. [In Ukrainian].
Oklander, M. А., Romanenko, O. O. (2015). Specific Differences of Digital Marketing from Internet Marketing. Economic Bulletin of the National Technical University of Ukraine KPI. Kyiv: KPI, 12, 362-371. [In Ukrainian].
Otlacan, O. (2005). E-Marketing Strategy: 7 Dimensions to Consider (The E-Marketing Mix). [in English].
Parasuraman, A., Zeithaml, V., Berry, L. (2004). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, Vol. 49, 41-50. [in English].
The Digital Marketing Landscape in 2016. (2016). [Electronic resource]. Retrieved from http://www.smartinsights.com/internet-marketing-statistics/the-digital-marketing-landscape-2016/. [in English].
Zozulov, O. V., Poltorak, K. (2013). New approach to marketing management. Marketing in Ukraine, No. 5 (80), 48-54. [In Ukrainian].
Zozulov, O.V., Shaban, K. S. (2015). Classification of Inter-organizational Associations in the Context of the Formation of an Innovative Policy of the Industrial -Production Enterprise. Economic Bulletin of NTUU "KPI": Collection of scientific works, Vol. 12, 402-410. [In Ukrainian].
Booms, B. H. and Bitner, M. J. (1981). Marketing Strategies and Organizational Structures for Service Companies. Marketing of Services, American Marketing Association, Chicago, IL, 47-51. [in English].
Chaikovska, M. (2015). Marketing Innovation in Venture Investment. Selected papers of the International Scientific School. Paradigma Summer-2015, Science Book Publishing House, Yelm, WA, USA, 49-53. [in English].
Chaikovska, M. P. (2016). Problems of Modeling Marketing Communications in Digital Marketing. ONPU - Odessa: TPP, 192-194. [In Ukrainian].
Godin, S. (2012). All marketers are liars: The power of telling authentic stories in a low-trust world. New York: Penguin. [in English].
Lauterborn, B. (2005). New marketing litany: Four P's passport. C-words take over. [in English].
Lovelock, Ch. H., Wirtz, J. (2010). Marketing Services: People, Technology, Strategy. Upper March-April, No. 2, 12-20. [in English].
Oklander, M. A. (Ed.). (2017). Digital Marketing - Marketing Model of the 21st Century / Monograph. Odessa: Astroprint. [In Ukrainian].
Oklander, M. А., Romanenko, O. O. (2015). Specific Differences of Digital Marketing from Internet Marketing. Economic Bulletin of the National Technical University of Ukraine KPI. Kyiv: KPI, 12, 362-371. [In Ukrainian].
Otlacan, O. (2005). E-Marketing Strategy: 7 Dimensions to Consider (The E-Marketing Mix). [in English].
Parasuraman, A., Zeithaml, V., Berry, L. (2004). A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing, Vol. 49, 41-50. [in English].
The Digital Marketing Landscape in 2016. (2016). [Electronic resource]. Retrieved from http://www.smartinsights.com/internet-marketing-statistics/the-digital-marketing-landscape-2016/. [in English].
Zozulov, O. V., Poltorak, K. (2013). New approach to marketing management. Marketing in Ukraine, No. 5 (80), 48-54. [In Ukrainian].
Zozulov, O.V., Shaban, K. S. (2015). Classification of Inter-organizational Associations in the Context of the Formation of an Innovative Policy of the Industrial -Production Enterprise. Economic Bulletin of NTUU "KPI": Collection of scientific works, Vol. 12, 402-410. [In Ukrainian].
Abstract views: 1939 PDF Downloads: 705
Opublikowane
2018-04-06
Jak cytować
Chaikovska, M., & Chaikovskyi, M. (2018). STRATEGIES FOR IMPLEMENTATION OF AFFILIATE-PROJECTS IN MARKETING ACTIVITY. Periodyk Naukowy Akademii Polonijnej, 27(2), 18-25. https://doi.org/10.23856/2702
Dział
Nauki społeczne
