CORE CONCEPTS OF MEDIA LITERACY: IMPORTANCE OF MEDIA EDUCATION

Olena Shcherbakova; Svitlana Nikiforchuk

doi:10.23856/5119

Olena Shcherbakova V. O. Sukhomlynsky National University https://orcid.org/0000-0001-9880-8865
Svitlana Nikiforchuk V. O. Sukhomlynsky National University https://orcid.org/0000-0001-9337-1983

Keywords: media literacy, media education, critical thinking, media consumer, media footprint.

Abstract

The aim of this paper is to differentiate the notions “media literacy” and “media education” as the main terms of a contemporary dominated field of research which study mass media and its influence on society. The article reveals different approaches of scholars on media literacy and media education as specific and autonomous field of knowledge in pedagogical theory and practice. It also reflects various definitions of these terms and the way they developed through the rapid evolution of digital technologies and mass media means. Media education is based on the study of five core concepts, which are considered in the article. The authors also review some new trends of media literacy education development, its social and academic importance and rapid growth around the globe. Considering the importance of teaching media literacy in the Ukrainian higher education institutions, the authors give the part of the practical lesson in the discipline “Info-Media Literacy and Critical Thinking” to show how students can reflect on the personal media consumption and footprint.

References

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CORE CONCEPTS OF MEDIA LITERACY: IMPORTANCE OF MEDIA EDUCATION

Abstract

References

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