EMPLOYERS' REQUIREMENTS DURING UPDATING THE CONTENT OF DESIGNERS PROFESSIONAL TRAINING
Keywords:
content analysis, content of education, design skills, job advertisement, future graphic designers, professional training.
Abstract
This research is aimed at determining the competencies expected by stakeholders from graphic designers, based on the method of analyzing job advertisements for graphic designers in Ukraine, taking into account the analysis of similar advertisements in Poland as an additional labor market (200 job advertisements in Ukraine and 100 job advertisements in Poland), to determine ways to update the professional training of graphic designers in the system of higher education. The systematized and processed results of the analysis indicate that the vast majority of employers need a universal specialist with project execution skills for static printed production, as well as developed competencies in the field of digital design to create visual communications for the online representation of companies while preserving visual identity. The results can be used to update curriculums, educational programs, the content of courses, forms, methods of teaching, methods of interaction between teachers and students of the "Graphic Design" specialty.
References
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13. Günay, M. (2021). Design in Visual Communication. Art and Design Review, 9(2), 109–122. https://doi.org/10.4236/adr.2021.92010
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18. Khlystova, O., Kalyuzhnova, Y., & Belitski, M. (2022) The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda. Journal of Business Research, 139, 1192–1210. https://doi.org/10.1016/j.jbusres.2021.09.062
19. Kim, J., & Angnakoon, P. (2016). Research Using Job Advertisements: A Methodological Assessment. Library and Information Science Research, 38(4), 327–335. https://doi.org/10.1016/j.lisr.2016.11.006
20. Kim, N. W., Joyner, S. C., Riegelhuth, A., Kim, Y. (2021). Accessible Visualization: Design Space, Opportunities, and Challenges. Computer graphics forum, 40(3), 173–188. https://doi.org/10.1111/cgf.14298
21. Li, R. (2021). Analysis of the Combination and Application of Design Software in Computer Graphic Design. Big Data Analytics for Cyber-Physical System in Smart City. BDCPS 2020. Advances in Intelligent Systems and Computing, 1303, 1730–1734. https://doi.org/10.1007/978-981-33-4572-0_256
22. McArthur, E., Kubacki, K., Pang, B., & Alcaraz. C. (2017). The Employers’ View of “Work- Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia. Journal of Marketing Education, 39(2), 82–93. https://doi.org/10.1177/0273475317712766
23. Mohammed, N. J. (2022). Graphic Design in the Age of Digital Transformation. Rimak International Journal of Humanities and Social Sciences, 4(1), 417–431. http://dx.doi.org/10.47832/2717-8293.15.30
24. Nugroho, S. A., Hadi A. P., Rudjiono, R. (2023). Design Exploration as a Research Discovery Phase through Graphic Design Job Advertising. International Journal of Graphic Design, 1(1), 55–76. https://journal.stekom.ac.id/index.php/ijgd/article/view/1101/895
25. Ooi, K. B., & Ting, S. H. (2015). Employers’ Emphasis on Technical Skills and Soft Skills in Job Advertisements. The English Teacher, 44(1), 1–12. https://meltajournals.com/index.php/TET/article/view/87/84
26. Opoku, N., Appiah, E., & de Graft-Yankson, P. (2020). Competencies of the present-day Graphic Designer: A document analysis of online job ads in Ghana. Journal of graphic engineering and design, 11(2), 37–45. http://dx.doi.org/10.24867/JGED-2020-2-037
27. Peng, B., & Li H. (2021). Analysis of Computer Graphic Image Design and Visual Communication Design. Journal of Physics: Conference Series, 1827 012141. https://doi.org/10.1088/1742-6596/1827/1/012141
28. Perks, H., Cooper, R., & Jones, C. (2005). Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy. Journal of Product Innovation Management, 22(2), 111–127. https://doi.org/10.1111/j.0737-6782.2005.00109.x
29. Purwanto, P., Wahyu, R., & Yudit, A. R. (2020). Analysis of Secretary Job Advertisement Content for Secretarial Skills Needs. Jurnal Economia, 16(1), 44–55. http://dx.doi.org/10.21831/economia.v16i1.29872
30. Quispel, A., Maes, A., & Schilperoord, J. (2018). Aesthetics and Clarity in Information Visualization: The Designer's Perspective. Arts, 7, 72. https://doi.org/10.3390/arts7040072
31. Tan, S., & Melles, G. (2010). An Activity Theory Focused Case Study of Graphic Designers’ Tool-Mediated Activities During the Conceptual Design Phase. Design Studies, 31(5), 461–478. https://doi.org/10.1016/j.destud.2010.05.002
32. The Future of Jobs Report 2020. (2020). World Economic Forum. http://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf
33. Zhao, X. (2020). Application of computer graphics and image software in the graphic advertisement design of marine industry. Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, 106, 526–530. https://doi.org/10.2112/SI106-119.1
2. Bichler, K., Beier, S. (2016). Graphic Design for the Real World? Visual Communication’s Potential in Design Activism and Design for Social Change. Artifact, 3(4), 11.1–11.10. http://dx.doi.org/10.14434/artifact.v3i4.12974
3. Borysov, V., Borysova, S., Prodan, I., & Borysov, G. (2022). Graphic Designing as a Source of Student Earnings: A Workspace of Aesthetics Arts. International Journal of Computer Science and Network Security, 22(1), 650–658. https://doi.org/10.22937/IJCSNS.2022.22.1.85
4. Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027
5. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. http://dx.doi.org/10.1191/1478088706qp063oa
6. Bylinskii, Z., Kim, N. W., O'Donovan P., Alsheikh, S., Madan, S., Pfister, H., Durand, F., Russell, B. C., & Hertzmann, A. (2017). Learning Visual Importance for Graphic Designs and Data Visualizations. UIST '17: Proceedings of the 30th Annual ACM Symposium on User Interface Software and Technology, 57–69. https://doi.org/10.1145/3126594.3126653
7. Calabretta, G., Gemser, G., Wijnbreg, N., & Hekkert, P.P.M. (2012). Improving Innovation Strategic Decision-Making through the Collaboration with Design Consultancies. DMI 2012 International Research Conference: Leading through Design, 165–173. http://www.crisprepository.nl/_uploaded/Improving-innovation-strategic-decision-making-through-the-collaboration-with-design-consultancies.pdf
8. Choi, Y., & Rasmussen, E. (2009). What Qualifications and Skills are Important for Digital Librarian Positions in Academic Libraries? A Job Advertisement Analysis. Journal of Academic Librarianship, 35(5), 457–467. https://doi.org/10.1016/j.acalib.2009.06.003
9. Dziobczenski, P. R. N., & Person, O. (2017). Graphic designer wanted: A document analysis of the described skill set of graphic designers in job advertisements from the United Kingdom. International Journal of Design, 11(2), 41-55. http://ijdesign.org/index.php/IJDesign/article/ viewFile/2790/779
10. Dziobczenski, P. R. N., Meriläinen, S., & Person, O. (2018). Designing Career Paths in Graphic Design: A Document Analysis of Job Advertisements for Graphic Design Positions in Finland. The Design Journal, 21(3), 349-370. https://doi.org/10.1080/14606925.2018.1444874
11. Efeoglu, I. E., & Gerek, I. H. (2015, May). What Qualifications and Skills are Important for Civil Engineers? A Job Advertisement Analysis. Paper presented at the International Conference Make Learn & TIIM 2015, Bari, Italy. http://www.toknowpress.net/ISBN/978-961-6914-13-0/
papers/ML15-132.pdf
12. Ganesan, M., Antony, S.P., & George, E.P. (2018). Dimensions of job advertisement as signals for achieving job seeker’s application intention. Journal of Management Development, 37(5), 425–438. https://doi.org/10.1108/JMD-02-2017-0055
13. Günay, M. (2021). Design in Visual Communication. Art and Design Review, 9(2), 109–122. https://doi.org/10.4236/adr.2021.92010
14. Harper, R. (2012). The collection and analysis of job advertisements: a review of research methodology. Library and Information Research, 112(36), 29–54. https://doi.org/10.29173/lirg499
15. Ibiwoye, T. I., Ejem, A. A., & Kanu, E. U. (2023). Graphic Design Industry in the Post- Covid-19 Era in Nigeria. Journal of African Studies and Sustainable Development, 6(3), 146–156. https://doi.org/10.13140/RG.2.2.14569.6768
16. Judelman, G. (2004, July). Aesthetics and inspiration for visualization design: bridging the gap between art and science. Paper presented at the Eighth International Conference on Information Visualisation, London, UK. https://doi.org/10.1109/IV.2004.1320152
17. Kanupriya, T. (2022). Employing project-based learning to foster essential professional skills in students of graphic design area. International Design and Art Journal, 4(2), 173–184. https://www.idajournal.com/index.php/ida/article/view/171/65
18. Khlystova, O., Kalyuzhnova, Y., & Belitski, M. (2022) The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda. Journal of Business Research, 139, 1192–1210. https://doi.org/10.1016/j.jbusres.2021.09.062
19. Kim, J., & Angnakoon, P. (2016). Research Using Job Advertisements: A Methodological Assessment. Library and Information Science Research, 38(4), 327–335. https://doi.org/10.1016/j.lisr.2016.11.006
20. Kim, N. W., Joyner, S. C., Riegelhuth, A., Kim, Y. (2021). Accessible Visualization: Design Space, Opportunities, and Challenges. Computer graphics forum, 40(3), 173–188. https://doi.org/10.1111/cgf.14298
21. Li, R. (2021). Analysis of the Combination and Application of Design Software in Computer Graphic Design. Big Data Analytics for Cyber-Physical System in Smart City. BDCPS 2020. Advances in Intelligent Systems and Computing, 1303, 1730–1734. https://doi.org/10.1007/978-981-33-4572-0_256
22. McArthur, E., Kubacki, K., Pang, B., & Alcaraz. C. (2017). The Employers’ View of “Work- Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia. Journal of Marketing Education, 39(2), 82–93. https://doi.org/10.1177/0273475317712766
23. Mohammed, N. J. (2022). Graphic Design in the Age of Digital Transformation. Rimak International Journal of Humanities and Social Sciences, 4(1), 417–431. http://dx.doi.org/10.47832/2717-8293.15.30
24. Nugroho, S. A., Hadi A. P., Rudjiono, R. (2023). Design Exploration as a Research Discovery Phase through Graphic Design Job Advertising. International Journal of Graphic Design, 1(1), 55–76. https://journal.stekom.ac.id/index.php/ijgd/article/view/1101/895
25. Ooi, K. B., & Ting, S. H. (2015). Employers’ Emphasis on Technical Skills and Soft Skills in Job Advertisements. The English Teacher, 44(1), 1–12. https://meltajournals.com/index.php/TET/article/view/87/84
26. Opoku, N., Appiah, E., & de Graft-Yankson, P. (2020). Competencies of the present-day Graphic Designer: A document analysis of online job ads in Ghana. Journal of graphic engineering and design, 11(2), 37–45. http://dx.doi.org/10.24867/JGED-2020-2-037
27. Peng, B., & Li H. (2021). Analysis of Computer Graphic Image Design and Visual Communication Design. Journal of Physics: Conference Series, 1827 012141. https://doi.org/10.1088/1742-6596/1827/1/012141
28. Perks, H., Cooper, R., & Jones, C. (2005). Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy. Journal of Product Innovation Management, 22(2), 111–127. https://doi.org/10.1111/j.0737-6782.2005.00109.x
29. Purwanto, P., Wahyu, R., & Yudit, A. R. (2020). Analysis of Secretary Job Advertisement Content for Secretarial Skills Needs. Jurnal Economia, 16(1), 44–55. http://dx.doi.org/10.21831/economia.v16i1.29872
30. Quispel, A., Maes, A., & Schilperoord, J. (2018). Aesthetics and Clarity in Information Visualization: The Designer's Perspective. Arts, 7, 72. https://doi.org/10.3390/arts7040072
31. Tan, S., & Melles, G. (2010). An Activity Theory Focused Case Study of Graphic Designers’ Tool-Mediated Activities During the Conceptual Design Phase. Design Studies, 31(5), 461–478. https://doi.org/10.1016/j.destud.2010.05.002
32. The Future of Jobs Report 2020. (2020). World Economic Forum. http://www3.weforum.org/docs/WEF_Future_of_Jobs_2020.pdf
33. Zhao, X. (2020). Application of computer graphics and image software in the graphic advertisement design of marine industry. Advances in Coastal Research: Engineering, Industry, Economy, and Sustainable Development. Journal of Coastal Research, 106, 526–530. https://doi.org/10.2112/SI106-119.1
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Published
2024-03-04
How to Cite
Borysova, S. (2024). EMPLOYERS’ REQUIREMENTS DURING UPDATING THE CONTENT OF DESIGNERS PROFESSIONAL TRAINING. Scientific Journal of Polonia University, 61(6), 22-31. https://doi.org/10.23856/6103
Section
LANGUAGE, CULTURE, COMMUNICATION
