DEMAND AT THE MARKETING PLANNING OF THE ENTERPRISE
Keywords:
marketing, product, market, demand, efficiency
Abstract
The essence of demand has been clarified and its influence on the process of sales is considered. The features of taking into account demand in planning of marketing activity of the enterprise in the domestic market are determined.
References
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Kovalenko, I. K. (2017). Types of organizational structures of marketing at the enterprise. Odesa: Atlant. [in Ukrainian].
Myrzoev, R. H. (2013). Methodology of efficiency in management and marketing. SPb: Intel. [in Russian].
Nikonov, V. V. (2016). Strategic planning and management at the enterprise. Kyiv: Kondor. [in Ukrainian].
Rychard, K. (2013). How to create and use an effective strategy. SPb: Pyter. [in Russian].
Savytskaya, H. V. (2016). Analysis of economic activity of the enterprise. Minsk: Novoe znanye. [in Russian].
Tompson, A. (2009). Strategic Management: Concepts and Situations. Moscow: INFRA-M. [in Russian].
VIhanskiy, O. S. (2008). Strategic management: textbook. Moscow: Hardaryka. [in Russian].
Yrykov, V. A. (2012). Distribution of the decision-making system. Moscow: Nauka. [in Russian].
Zhytna, I. P. (2012). Economic analysis of economic activity of enterprises. Kyiv: Vyshcha shk. [in Ukrainian].
Burtsev, V. V. (2012). Improvement of the system of sales management, Marketing (6), 53-58. [in Russian].
Dayan, A. (2008). The Market Academy: marketing. Moscow: YuNYTY. [in Russian].
Karlov, B. (2007). Business Strategy: Concept, Content, Symbols. Moscow: EkonomIka. [in Russian].
Korinyev, V. L. (2009). Status, development and state regulation of small businesses in Ukraine. Zaporizhzhya: KPU. [in Ukrainian].
Kotler, F. M. (2000). Fundamentals of Marketing. SPb., Kyiv: Vyd. dim "Vil'yams".[in Russian].
Kovalenko, I. K. (2017). Types of organizational structures of marketing at the enterprise. Odesa: Atlant. [in Ukrainian].
Myrzoev, R. H. (2013). Methodology of efficiency in management and marketing. SPb: Intel. [in Russian].
Nikonov, V. V. (2016). Strategic planning and management at the enterprise. Kyiv: Kondor. [in Ukrainian].
Rychard, K. (2013). How to create and use an effective strategy. SPb: Pyter. [in Russian].
Savytskaya, H. V. (2016). Analysis of economic activity of the enterprise. Minsk: Novoe znanye. [in Russian].
Tompson, A. (2009). Strategic Management: Concepts and Situations. Moscow: INFRA-M. [in Russian].
VIhanskiy, O. S. (2008). Strategic management: textbook. Moscow: Hardaryka. [in Russian].
Yrykov, V. A. (2012). Distribution of the decision-making system. Moscow: Nauka. [in Russian].
Zhytna, I. P. (2012). Economic analysis of economic activity of enterprises. Kyiv: Vyshcha shk. [in Ukrainian].
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Published
2018-06-18
How to Cite
Martynenko, D. (2018). DEMAND AT THE MARKETING PLANNING OF THE ENTERPRISE. Scientific Journal of Polonia University, 29(4), 19-26. https://doi.org/10.23856/2905
Section
Social Sciences
