TRENDS IN CREATING CREATIVE CONTENT IN MEDIA AS A COMPONENT OF MEDIA PRACTICE
Słowa kluczowe:
communication, information, mythmaking, storytelling, metaphor, memification, АІ-technologies
Abstrakt
The article analyzes the historical experience of forming attractive media content and identifies the key factors of its emotional saturation, which affects the cognitive perception of the audience. The mechanisms of creating “emotional packaging” of content through creative technologies, including storytelling, mythmaking, metaphorization, memification, and humor, are investigated. Their role in forming socially constructive content that can attract attention and facilitate the assimilation of information and influence decision-making is considered. The author substantiates the need for an integrated approach to combining traditional and modern methods in creative media practices, which contributes not only to the effective information exchange but also to the development of critical thinking, social responsibility, and resistance to manipulative strategies in the modern information space.
Wykaz bibliografii
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2. Bruner J. (1991). The narrative construction of reality. Critical Inquiry, 18(1), 1–21. https://doi.org/10.1086/448619 (Date of application: 02.02.2025).
3. Couldry N. (2014) A necessary disenchantment: myth, agency and injustice in a digital world. The Sociological Review, 62 (4). pp. 880-897. https://doi.org/10.1111/1467-954X.12158 (Date of application: 03.02.2025).
4. Csikszentmihalyi M. (1996). Creativity: Flow and the psychology of discovery and invention. Centers for Teaching Excellence – Book Library. https://digitalcommons.georgiasouthern.edu/ct2-library/35
5. Gunning T. (1991). D.W. Griffith and the Origins of American Narrative Film. University of Illinois Press.
6. Järvinen H. (2010). Failed impressions: Diaghilev's Ballets Russes in America, 1916. Dance Research Journal, 42(2), 77-108. https://doi.org/10.1080/01472526.2010.504869
7. Krainia V. (2024). Knyhu "Viyna holosamy ditey" zmozhut vydavaty vsima movamy svitu, krim rosiyskoi ta biloruskoi. Detector Media. https://detector.media/infospace/article/223835/2024-03-06-knygu-viyna-golosamy-ditey-zmozhut-vydavaty-vsima-movamy-svitu-krim-rosiyskoi-ta-biloruskoi/ (Date of application:: 03.02.2025) [in Ukrainian].
8. Laurinavicius T. (2024). 10 best AI content creation tools in 2024 (free & paid software). Marketful. https://www.marketful.com (Date of application: 04.02.2025).
9. Manovich L. (2002). The language of new media. The MIT Press. https://doi.org/10.7551/mitpress/5262.001.0001
10. Maslikova, I. I. (2018). U poshukakh spil'noho blaha: Etychni koliziyi sotsial'nykh praktyk. Millennium [in Ukrainian].
11. McQuail, D. (2010). McQuail’s Mass Communication Theory (6th ed.). London: SAGE.
12. Peirce C. S. (1991). Collected Papers of Charles Sanders Peirce. Harvard University Press.
13. Petit S. (2017). #MeToo: Sexual harassment and assault movement tweeted over 500,000 times as celebs share stories. People. URL : Access Mode https://people.com (Date of application: 30.01.2025).
14. Rushkoff D. (2010). Program or be programmed: Ten commands for a digital age. OR Books. https://doi.org/10.2307/j.ctt207g7rj
15. Teremko V., et al. (2024). Movnyi aspekt v roboti media: Styl movlennia, zberezhennia identychnosti, zahrozy v informatsiinii diial'nosti [Linguistic aspect in media work: Speech style, identity preservation, threats in information activity]. In Sotsiokomunikatsiina/nauka v paradigmie smyslovykh transformatsii: Sotsial'ni vyklyky, trendy osvitai profesiinoi diial'nosti (IV Mizhnarodna naukovo-praktychna onlain-konferentsiia) [in Ukrainian].
16. Todorova O. (2020). Enerhiia kreatyvu: Bank idei dlia biznes-komunikatsii. Interkontynental-Ukrajina [in Ukrainian].
17. Ukrainska Pravda. (2024). Syla zhynok – Spysok liderok. Ukrainska Pravda. https://www.pravda.com.ua/cdn/graphics/2024/up100-women_power_leaders/ (Date of application:: 03.02.2025) [in Ukrainian].
18. Ukrinform. (2023). Oleksandr Vdovychenko, komandyr 72 OMBR. Ukrinform. https://www.ukrinform.ua/rubric-ato/3672452-oleksandr-vdovicenko-komandir-72-ombr.html (Date of application:: 03.02.2025) [in Ukrainian].
19. Ukrinform. (2024). Nad chym smiyalys ukraintsi u 2024 rotsi. Ukrinform. https://www.ukrinform.ua/rubric-society/3943759-nad-cim-smialis-ukrainci-u-2024-roci.html (Date of application:: 03.02.2025) [in Ukrainian].
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Opublikowane
2025-05-08
Jak cytować
Kyianytsia, Y. (2025). TRENDS IN CREATING CREATIVE CONTENT IN MEDIA AS A COMPONENT OF MEDIA PRACTICE. Periodyk Naukowy Akademii Polonijnej, 68(1), 93-101. https://doi.org/10.23856/6811
Dział
JĘZYK, KULTURA, KOMUNIKACJA
