DEVELOPMENT TENDENCIES OF ELECTRONIC COMMERCE IN SMALL AND MEDIUM SIZED ENTERPRISES. CASE OF LATVIA AND POLAND

Abstrakt

One of the preconditions for further development of small and medium-sized enterprises, which comprise a majority in total number of enterprises, is identification and exploitation of digital opportunities. The study aim is to explore e-commerce trends in Latvia’s and Poland’s small and medium-sized enterprises. The study was conducted on the basis of scientific publications, data of the statistical bureaus of Latvia and Poland on use of information and communication technologies, and e-commerce by small and medium-sized enterprises, and other sources of information. The following research methods were used in the research: monographic descriptive method, analysis, synthesis, statistical method. The research results show that Latvia’s and Poland’s small and medium-sized enterprises relatively little use e-commerce opportunities both for their operations, and for buying and selling transactions.