GUIDELINES FOR STATE POLICY TO PROMOTE THE ADOPTION  OF NEW TECHNOLOGIES IN THE WORKFORCE

Valentina Djakona; Elena Tonova

doi:10.23856/7122

Valentina Djakona Riga Nordic University SIA https://orcid.org/0000-0002-9199-3559
Elena Tonova ISMA University of Applied Sciences https://orcid.org/0009-0002-3770-387X

Keywords: human capital management (HCM), HR technologies, digital technologies, government programs, digitalization

Abstract

The development of human capital, as well as the accelerated digitalization of the economy, are absolute priorities of the EU economic policy. The article analyzes the state policy of the EU countries aimed at introducing the latest human capital management technologies in enterprises. It is shown that the EU countries are actively developing, introducing and implementing state programs for financing, lending, subsidizing the introduction of the latest technological products both in the business processes of companies in general and in the HR sphere in particular. The priority areas of state policy to encourage the introduction of the latest human capital management technologies in enterprises are highlighted. At the same time, the difficulties and problems faced by individual countries (primarily Latvia) in the implementation of these processes are shown. The purpose of the article is to propose directions for improving state policy to increase the efficiency of implementing the latest technologies in the practice of human capital management of enterprises.The main stages and elements that are proposed to be included in the structure of the state program are highlighted: defining the goals and objectives of the program; analysis of the current situation; development of digital infrastructure; training and development; stimulation of innovation; performance assessment; support and financing; transparency and reporting. To achieve the set goal, the following research methods were used: comparative analysis; abstract-logical method; methods of deduction, theoretical generalization, classification; dialectical method and methods of theoretical generalization.

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