THE TWILIGHT OF STRATEGY ZMIERZCH STRATEGII

Abstrakt

The author considers the problem of the possibility and meaning of modeling and building a long-term strategy, in conditions of uncertainty and turbulence of proximal and distant environment of an organization. The strategy is based on the classic assumptions of management sciences. In the article the author cites arguments negating the meaning of such actions, directing thoughts to the ongoing need, significant flexibility of long-term planning and readiness for sudden and unexpected changes dictated by uncertainty and turbulence of phenomena that characterize today's economic, social and political reality.